SEN Blog

Business Advisory VOL. 2, ISSUE 19

The Rising Tide of Cash Rebates: Making Smarter Cost-of-Sale Purchases

“A rising tide lifts all boats.” —John F. Kennedy Which is the better strategy: Increasing your sales by 1% or decreasing your cost of goods sold by 1%? The latter is actually better. Why do you suppose that is? Because a 1% increase in sales comes with sales commissions, payroll taxes, and human error costs that […]

Feature Article

Material Shortages and Project Delays—Dealing with Unhappy, Difficult Customers

A year ago at the start of the pandemic, no one knew what to expect. What exactly would all of this mean for our businesses when we were forced to close the doors to the public? Who imagined that the kitchen and bath industry would become so insanely, crazy busy as the world shut down […]

Business Advisory VOL. 2, ISSUE 18

How Cabinet Comparison Displays Drive Kitchen Sales

“Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.” —Brian Tracy, Author of The Psychology of Selling Imagine today’s consumer wandering around your kitchen and bath showroom. One kitchen display after another is gorgeous. Each mock-up projects a different […]