At SEN, we understand the realities kitchen and bath business owners, the employees who help power the business, and the companies they run deal with on a daily basis. We also understand how the combination of design talent and business acumen are not always part of a kitchen and bath industry owner’s innate skill set.
Our team is the only industry organization comprised of leaders in the kitchen and bath industry with more than 140 years of combined experience—including hands-on experience in kitchen/bath sales and successful company ownership. Put our team of knowledgeable and experienced industry leaders to work for your team and see for yourself the difference we can make in your organization.
Our team has seen the spectrum of business challenges and lived through the cycles of industry expansion in good times and its contraction in difficult times. As a 26-year-old professional organization, we are the premier kitchen and bath industry buying group. SEN has nearly 200 members nationwide and more than 50 quality vendor partners in cabinetry, appliances, plumbing fixtures, decorative hardware, closets, lighting, bathroom products, flooring, tile, business services and accessories who offer their products/services to the membership at preferred group rates.
It is the job of SEN’s leadership team to bring unique experiences and resources to its membership—and that is exactly what we do. In addition to the experience of our leadership team, no other industry group brings the benefits of a buying group together with the breadth of available business education resources, and the inclusion of innovative DesignAlign™ sales system technology.
Kitchen and Bath Industry Buying Group Your business can benefit from membership in an industry buying group like SEN Design Group. A dealer’s cost of goods sold represents the single greatest expense on a Profit & Loss Statement. Your company will enjoy preferred group purchase rates, priority customer status, and additional purchase rebates paid quarterly from the group.
Business Education In the kitchen and bath industry, it takes impressive design talent to succeed. However, business success requires so much more than pure talent alone. A growth mindset as a kitchen and bath entrepreneur means pairing business knowledge with design savvy. Both elements are essential to growth and sustainable success. And, embracing the wide array of business education resources that SEN offers is key to that sustainability.
Innovative Technology DesignAlign™ is included with every SEN membership. It is an interactive, industry-specific platform which is easily accessible on all mobile devices, and allows the designer to work through a budget with their customer remotely, without the need for face-to-face interaction. integrating the Good-Better-Best project proposal/budgeting selling system. This software solution saves valuable time by reducing the sales cycle and exponentially increasing productivity—effectively doubling and even tripling annual sales.
CKD President and Founder, CKD, LPBC
Chief Operating Officer
Senior Vice President, Emeritus
Director of Membership–West
Vice President, Business Coaching
Accounting Coordinator
Operations & Marketing Coordinator
Member Development Coordinator