SEN Design Group

Mission And Values

Driven by a passion for our industry—and guided by core values of integrity and leadership—our success is measured by our members’ success

SEN Design Group was born from a vision of fundamentally changing the kitchen and bath industry, and the studios, showrooms, and design-build firms who encompass it. We are in the business of empowering these industry entrepreneurs to accelerate growth and improve their bottom line. Engaged members positively exploit the SEN brain trust of experience, and leverage the organization’s exclusive education assets, to transform their companies into increased-profit-margin generators in a few short years, eliminating decades of costly trial-and-error.

No other industry group helps kitchen and bath business owners:

  • Fortify intellectual capital through industry-specific SEN University education programs
  • Hone business skills through management/marketing tools and sales-focused training
  • Ignite a passion for combining exceptional design talent with increased gross profit margin on every project by leveraging the group’s purchasing power
  • Build strong relationships with the SEN member community, vendor partners, mentors and coaches, and colleagues
  • Leverage innovative DesignAlign™ Selling System Technology to minimize time and maximize success

These are the core values SEN Design Group leverages to help members achieve their goals.


Discover Whether SEN is a Good Fit For Your Business


“After weathering the 2008 – 2011 recessions, I determined we needed to tweak our business model in order to become less reliant on production builder trade and more consumer-focused. In order to learn more about potential competition (specifically the Retail Kitchen and Bath Dealer), I enrolled in SEN’s Kitchen and Bath Business Boot Camp. I learned more about the business in that one week than what I had experienced in the previous 25 years. Already having an advanced degree in finance and marketing, I learned new metrics to help identify my company’s successes and failures. With a new perspective on profitability, we have been able to increase a marginally respectable ROI to something that could turn outside investors heads. I could not endorse any one-week program ahead of SEN’s and respectfully encourage any stakeholder in the business to attend.”