Mission And Values

Our Mission

We are in the business of developing transformative resources that empower the kitchen and bath industry to achieve maximum market potential.

Our Core Values

  • Integrity—Doing what we say
  • Passion—Doing it with a lot of heart
  • Camaraderie—Mutual trust and friendship among people who spend time together in a common interest
  • Leadership—Initiating and maximizing efforts toward group goals
  • Innovation—Developing new methods as a thought leader
  • Evolutionary—Meeting the changing needs of the industry with an eye on the horizon

Driven by a passion for our industry—and guided by core values of integrity and leadership—our success is measured by our members’ success

SEN Design Group was born from a vision of fundamentally changing the kitchen and bath industry, and the studios, showrooms, and design-build firms who encompass it. We are in the business of empowering these industry entrepreneurs to accelerate growth and improve their bottom line. Engaged members positively exploit the SEN brain trust of experience, and leverage the organization’s exclusive education assets, to transform their companies into increased-profit-margin generators in a few short years, eliminating decades of costly trial-and-error.

No other industry group helps kitchen and bath business owners:

  • Fortify intellectual capital through industry-specific SEN University education programs
  • Hone business skills through management/marketing tools and sales-focused training
  • Ignite a passion for combining exceptional design talent with increased gross profit margin on every project by leveraging the group’s purchasing power
  • Build strong relationships with the SEN member community, vendor partners, mentors and coaches, and colleagues
  • Leverage innovative DesignAlign™ Selling System Technology to minimize time and maximize success

These are the core values SEN Design Group leverages to help members achieve their goals.