SEN Design Group

Become A Member

Take the next step—let SEN show you how membership gives you the competitive edge.

Three membership levels for that perfect fit

Becoming a SEN member is a smart investment in your company and team’s success, leading you to a more profitable business year after year. Business and sales skills and know-how may not be a natural talent for you or your team. This is the case for many industry professionals. Take advantage of SEN years of experience, partnerships, and resources to benefit your business. Set your company apart and well ahead of your competitors. Do it today!

“If I’ve learned anything in my lifetime it’s this: ‘Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life.’ I am smiling right now as I know I’ve found a group who’s just done that!!!”


With three membership levels to choose from — Associate, Signature U, Executive U — you’re sure to find the perfect set of benefits to meet your business needs. For a more detailed look at the available SEN Design Group membership levels, click on the links below to explore the advantages membership brings to your kitchen and bath design business.

Perfect for owners and independent designers wanting access only to SEN University. If the additional benefits of an industry buying group, vendor rebates, and strategic community are not necessary for you and your business, this is the best option to choose. The SEN University curriculum is a full course schedule of first-class, kitchen and bath industry-specific business and sales training. As an Associate Member, you have access to the 3-Year Profit Plan Excel Templates, a single DesignAlign “Basic” software license is included in your education-only membership dues. Associate Members can access supplementary add-on benefits like business coaching for those wanting to accelerate strategic changes.

Perfect for owners who want to combine the value of SEN University and the benefits of membership in an industry buying group. All in one membership — enjoy full access to SEN University plus vendor partner preferred pricing, quarterly rebates, year-end bonuses on purchases, discounted business services, access to the SEN Member Portal for networking and an information library, one free admittance to annual conference, vendor webinars, and a complimentary yearly FINTEL Benchmarking Report. With a Signature U membership, a single DesignAlign software license is included in your monthly dues. Signature U Members can also access supplementary add-on benefits to complement their current membership.

Perfect for the higher-volume kitchen and bath design firm owner. This enriched option offers all the benefits of the Signature U membership level plus so much more — the SEN Business Development Manual, greater savings on business coaching rates, 5 personnel behavioral hiring assessments per year, exclusive access to conference dealer roundtables, and an 11% increase in rebate rates. The full SEN University curriculum and additional benefits this heightened membership offers is the optimal choice for owners who prioritize their business growth and the development of their entire team.