SEN Design Group—Empowering kitchen and bath businesses with the essential tools for success…it’s time to get a team of experts on your side.

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SEN University—Equipping SEN members with leading-edge knowledge, skills and technology to prepare them for tomorrow’s dynamic business environment.

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DesignAlign™—The innovative selling system technology that saves valuable time by reducing the sales cycle and exponentially increasing productivity.

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SEN Design Group: The premier kitchen and bath industry buying group, business education source, and so much more

Accelerate your showroom growth with the SEN Design Group on your team. It’s time for your kitchen and bath business to have a team of experts on your side—SEN’s leadership has logged over 140 years of hands-on kitchen and bath sales and thriving company ownership—and whose passion is to help owners thrive and prosper. In fact, our only business is helping you grow yours.

Who is SEN Design Group?

SEN Design Group is the industry’s premier business education, DesignAlign™ selling system technology resource and buying group for independent kitchen and bath business owners, including showrooms, dealers, and design-build firms. As a 26-year-old professional organization, SEN has nearly 200 members nationwide and growing. It has more than 50 quality vendor partners in cabinetry, appliances, plumbing fixtures, decorative hardware, closets, lighting, bathroom products, flooring, tile, accessories and business services who offer their products/services to SEN membership at preferred group rates.

Why SEN?

So much more than an industry buying group.

DesignAlign™ Selling System Technology—Utilize innovative client communication software, which capitalizes on the exclusive Good-Better-Best sales process, included in every SEN membership.

Premier Buying Group—Optimize the distinct advantage in the power of numbers that a premier buying group brings to its members.

Business Education—Take advantage of the myriad, industry-specific business development assets that SEN offers.

kitchen show room - SEN Design the Premier Kitchen & Bath Industry Buying Group

Put the power of the leading business education resource and buying group in the kitchen and bath industry to work for you

SEN Design Group is the trusted business education resource and premier buying group for the kitchen and bath industry. View the video above to find out how our members and vendor partners benefit from the expertise, business development tools, DesignAlign technology, coaching and educational opportunities made possible by membership in SEN. Then, take the next step, contact the SEN Membership Development Team, to discover the incredible difference SEN Design Group can make in your kitchen and bath dealership.