SEN Design Group

Business Education.

Buying Group.

Technology Solutions.

Strategic Community.

Accelerate your kitchen and bath business growth and profitability with a SEN Design Group membership.

SEN Design Group—Empowering kitchen and bath businesses with the essential resources for success…it’s time to get a team of experts on your side.

SEN Business Advisory

The SEN Design Group leadership team directs the only industry organization that has logged over 140 years of hands-on kitchen and bath sales and company ownership — and whose passion is to help owners thrive and prosper. In fact, our only business is helping you grow yours.

Founded in 1994, SEN Design Group currently has nearly 200 members nationwide and growing. It has more than 50 quality vendor brands in cabinetry, appliances, countertops, plumbing fixtures, decorative hardware, closets, lighting, bathroom products, flooring, tile, accessories, and business services who offer their products/services to SEN membership at preferred group rates.

With industry-leading educational resources through our very own SEN University, innovative technology solutions that increase productivity, and a supportive community of kitchen and bath professionals, SEN Design Group is the team of experts you need on your side to get your business growing more quickly and more profitably.

SEN Design Group - Premier Kitchen and Bath Industry Buying Group

Business Education

SEN Design Group is a unique organization offering a full complement of business training focused on finance, management, marketing, team-building, sales, and project management — reducing the learning curve for successfully running your business while simultaneously increasing gross profit margins.

Buying Group

The cost of goods sold represents the single greatest expense on a company’s profit and loss statement. As a SEN Design Group member, you’re able to purchase goods from the industry’s leading vendors with more product selections, more savings — and, more rebates.

Technology Solutions

Technology is a difference-maker, and the exciting, new industry-specific DesignAlign™ sales consultation tool integrates SEN intellectual capital. Specifically, the concept of interactive project budgeting, first developed by SEN Founder in the 1970s, and is now known as the Good-Better-Best sales process that SEN has taught for over 20 years. Included in every SEN DesignGroup membership is one DesignAlign software license, engineered to save valuable time by dramatically reducing the sales cycle and increasing productivity by 100%.

Strategic Community

As a SEN member, you’re surrounded by successful, like-minded people who are willing to share a wealth of knowledge, real-life experiences and relevant, unique ways to increase sales. Learn from others and grow your business more profitably in the process.

Three membership levels. Triple the choices to join at a level that best meets your needs.

Associate MemberPerfect for owners and independent designers wanting only access to SEN University and its first class, industry-specific business and sales training. All courses are integrated which amplifies the results. Business coaching is available for those wanting to accelerate strategic changes. A single DesignAlign™ software license is included in the membership dues.MORE

Signature U MemberEnjoy full access to SEN University plus vendor partner preferred pricing, quarterly rebates, year-end bonuses on purchases, discounted business services, access to the SEN Member Portal for networking and information library, free admittance to annual conference, vendor webinars, and a complimentary yearly FINTEL Benchmarking Report. Unlimited DesignAlign™ software licenses are also included.MORE

Executive U MemberFor the higher-volume kitchen and bath design firm owner, this option offers all the benefits of the Signature U membership level plus the SEN Business Development Manual, greater savings on business coaching rates, 5 personnel behavioral hiring assessments per year, exclusive access to conference dealer roundtables, and an 11% increase in rebate rates.MORE


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