Accelerate your showroom growth with the SEN Design Group on your team. It’s time for your kitchen and bath business to have a team of experts on your side—SEN’s leadership has logged over 140 years of hands-on kitchen and bath sales and thriving company ownership—and whose passion is to help owners thrive and prosper. In fact, our only business is helping you grow yours.
SEN Design Group is the industry’s premier business education, DesignAlign™ selling system technology resource and buying group for independent kitchen and bath business owners, including showrooms, dealers, and design-build firms. As a 26-year-old professional organization, SEN has nearly 200 members nationwide and growing. It has more than 50 quality vendor partners in cabinetry, appliances, plumbing fixtures, decorative hardware, closets, lighting, bathroom products, flooring, tile, accessories and business services who offer their products/services to SEN membership at preferred group rates.
So much more than an industry buying group.
DesignAlign™ Selling System Technology—Utilize innovative client communication software, which capitalizes on the exclusive Good-Better-Best sales process, included in every SEN membership.
Premier Buying Group—Optimize the distinct advantage in the power of numbers that a premier buying group brings to its members.
Business Education—Take advantage of the myriad, industry-specific business development assets that SEN offers.
And that’s where SEN Design Group comes in—we’ve got you covered with a comprehensive business development toolkit including design management software, combined with training and resources intended to produce results and maximize your success.
Technology and Automation
Technology provides a clear advantage to companies that utilize it. Today, DesignAlign,™ an interactive kitchen design app focused on the Good-Better-Best selling system technology, is a benefit included in every SEN Design Group membership—at no additional charge. This innovative kitchen remodel cost estimator saves valuable time by reducing the sales cycle and exponentially increasing productivity—effectively doubling and even tripling annual sales.
Technology is a difference-maker, and it levels the playing field for businesses when competing with larger companies.
Effective financial management is vital to the success of every business. Accurate cash flow analysis, ongoing assessment of your operating costs and defining areas in need of improvement / efficiencies are key elements to successful financial planning. Appropriate pricing which capitalizes on the true value your products / services can substantially increase your profit margins. And effectively identifying high quality revenue opportunities, strategic partnerships, and reliable, lucrative vendor relationships are at the core of any growing enterprise.
Well-run businesses are continuously looking for ways to improve the bottom line. However, there are only so many ways a company can improve processes and efficiencies that result in lower costs. Aligning your company with other businesses who have a common financial interest by joining an industry buying group is one smart tactic. You can reduce costs and build better relationships with vendors. This helps your company, both with cost of supplies as well as improved, reliable services. It is the power of one, leveling the playing for your independent kitchen and bath business.
Higher Gross Profit Margins
Unless you are an accountant by trade or a business major, good business skills may not come naturally. Smart business tactics may not be in your area of expertise or interest. Do you understand your current profit margins for every kitchen and bath product and service you sell? Do you know what level your profit margin must be to be a viable, prosperous business? Do you know the proper level of pricing you can set that will produce enough sales for your business and allow you to be profitable? Education is key to learning about best practices—and seeking instructional opportunities is a smart decision.
Much like the need for business knowledge to operate a successful, profitable kitchen and bath dealership, sales are a necessity for revenue and income. However, the sales process can be difficult and is not usually an intuitive strength for most business people, especially creative professionals. Creativity and design talent do not automatically guarantee understanding how to nurture and close a sale. Learning how to obtain leads, build a healthy sales pipeline, and utilize best-practices to close the sale are strategies and practices that can be learned.
Surround yourself with successful, like-minded people. This is what a kitchen and bath industry strategic community is all about. It is one of the most intelligent decisions you can make for your business and individual growth, both personally and professionally. It is why we seek out mentors, coaches, colleagues, and fellow business owners to help us grow and improve. They experience the same challenges and opportunities that you do. The SEN member-community is willing to share a wealth of knowledge, real-life experience and relevant, unique ways to increase sales.
SEN Design Group is the trusted business education resource and premier buying group for the kitchen and bath industry. View the video above to find out how our members and vendor partners benefit from the expertise, business development tools, DesignAlign technology, coaching and educational opportunities made possible by membership in SEN. Then, take the next step, contact Greg Stebbins, Director of Member & Vendor Development, to discover the incredible difference SEN Design Group can make in your kitchen and bath dealership.
Here are just a few of the many vendor partners that help make membership in the SEN buying group a valuable “must-have” addition to your kitchen and bath business.