SEN Design Group

Frequently Asked Questions

Nationwide, hundreds of kitchen and bath businesses are enjoying the benefits of membership in SEN Design Group. Take a few minutes to discover for yourself what a SEN membership can do for your business, too.

SEN Design Group is the industry’s premier source for business education and a buying group for independent kitchen and bath business owners — including studios, showrooms, and design-build firms. A professional organization since 1994, SEN has nearly 200 members nationwide and growing. It has more than 50 quality vendor brands in cabinetry, appliances, plumbing fixtures, decorative hardware, closets, lighting, bathroom products, flooring, accessories and business services who offer their products/services to SEN membership at preferred group rates.

SEN offers:

  • Innovative technology included in all SEN memberships
  • Comprehensive business and sales training
  • The purchasing power of an industry buying group
  • Business coaching services

Your business can benefit immensely from membership in an industry buying group like SEN Design Group. A dealer’s cost of goods sold represent the single greatest expense on a profit and loss statement. Your company will enjoy special group purchase rates, priority customer status, and additional purchase rebates — paid quarterly from the group and drop directly to fattening your bottom line. For many, that can add up to tens of thousands of net profit dollars.

SEN partners with more than 50 exceptional vendor brands for group rates in cabinetry, appliances, countertops, plumbing fixtures, decorative hardware, closets, lighting, bathroom products, flooring, accessories, and business services.

Optimize the distinct advantage in the power of numbers a premier buying group like SEN brings to its members.

Yes, there are three levels of membership plans — Associate, Signature U and Executive U, a membership level for every budget. All three types of memberships offer group discounts on products and services from 50+ vendors, quarterly rebate payouts, and innovative technology are just the beginning of SEN Membership offerings.

Contact our Membership Team for more information about this outstanding membership opportunity.

SEN Design Group is the only kitchen and bath organization offering (1) the “power of one made possible by the many” purchasing program, (2) extensive industry-specific business and sales training, (3) business coaching services, (4) the game-changing DesignAlign Selling System Technology, and (5) a Leadership Team with more than 140 years of industry-specific ownership and sales experience. As such, we represent the single most comprehensive source for business development available to kitchen and bath and design/build firm owners, producing more impactful results for engaged members.

Yes, networking with our strategic community is a very important part of SEN membership. Over the years, our members have developed and grown true relationships and even friendships. Equally important are the relationships members develop with the 50+ participating vendor brands in SEN Design Group resulting in the savings that can be passed along to your customers.

Each year SEN Design Group hosts two annual conferences where SEN members have the opportunity to spend time together. SEN Conferences offer:

  • In-Depth Training
  • Keynote Speakers
  • Conference Workshops
  • Sales Forum & Roundtable
  • Dealer Business Roundtable
  • Time with Vendors and their Products
  • Limited-Time Show Specials

SEN Design Group has 50+ participating vendor brands overall who offer members special group rates and priority status in the following categories:

  • Appliances
  • Business Services
  • Cabinetry
  • Closets
  • Countertops
  • Decorative Elements and Accessories
  • Decorative Hardware
  • Flooring and Tile
  • Flooring Accessories
  • Install Supplies and Shop Tools
  • Lighting
  • Plumbing Fixtures
  • Storage and Organization

SEN Design Group continues to add value for our members by bringing additional vendor partners into the mix. Our goal is to grow the benefits we offer to our membership.

SEN Design Group is unique because we focus our education program and 40+ assets on helping members improve their skills in business management and professional salesmanship. We have found that too often, business owners believe their design talent will be the key factor to the success of their business. However, profit is actually the determining factor of business success and sustainability. Therefore, SEN University programs are predominantly focused on finance, business management, sales process, marketing, sales management, team-building, and profitability. Industry-specific instruction in these disciplines is integrated which augments member results. SEN even includes the DesignAlign™ Selling System Technology with every membership, which speeds up operational efficiency, revenue growth and profitability.

Contact our Membership Team for more information. We’ll walk you through the proven value, remarkable benefits and how to get started today with the SEN Membership that’s right for you.

The DesignAlign™ is a ground-breaking, Selling System Technology. It focuses on the Good-Better-Best sales process, and is a benefit included in every SEN Design Group membership — at no additional charge. This innovative kitchen remodel cost estimator saves valuable time by dramatically reducing the sales cycle and exponentially increasing productivity — effectively doubling, and even potentially tripling, annual sales for those that master its full power.

No, you do not have to be a SEN member to use DesignAlign Selling System Technology. However, as the pioneering developer of the Good-Better-Best sales process for kitchen and bath design firms, now embedded as the centerpiece of DesignAlign, SEN has been instrumental in shaping and testing the software for dealer and designer use. As a value-added reseller of the DesignAlign platform, our SEN University programming, business coaching, peer counseling, and recommended comparative metrics to measure company performance enables members to leverage the technology for maximum sales and profitability lift.

Yes, in order to subscribe to SEN University, you must be a SEN member. The education programs of SEN University are offered exclusively to members — an added benefit of membership! The new education-only Associate membership is a very affordable option for studio business models (where all sales are developed by the owner) and independent designers (working out of their homes) to gain valuable knowledge. SEN Leadership is confident that engaged Associate members will experience a minimum return of 10 times their annual dues investment.