Frequently Asked Questions

Frequently Asked Questions

Nationwide, hundreds of kitchen and bath businesses are enjoying the benefits of membership in SEN Design Group. Take a few minutes to discover for yourself what a SEN membership can do for your business, too.

SEN Design Group is the industry’s premier business education, DesignAlign™ selling system technology resource and buying group for independent kitchen and bath business owners, including showrooms, dealers, and design-build firms. As a 26-year-old professional organization, SEN has nearly 200 members nationwide and growing. It has more than 60 quality vendor partners in cabinetry, appliances, plumbing fixtures, decorative hardware, closets, lighting, bathroom products, flooring, tile, accessories and business services who offer their products/services to SEN membership at preferred group rates.

SEN offers:

  • Innovative technology included in all SEN memberships
  • The purchasing power of an industry buying group
  • Business education classes and resources

Your business can benefit from membership in an industry buying group like SEN Design Group. A dealer’s cost of goods sold represent the single greatest expense on a Profit & Loss Statement. Your company will enjoy special group purchase rates, priority customer status, and additional purchase rebates paid quarterly from the group.

SEN partners with more than 60 exceptional vendors for group rates in cabinetry, appliances, plumbing fixtures, decorative hardware, closets, lighting, bathroom products, flooring, tile, accessories and business services.

Optimize the distinct advantage in the power of numbers a premier buying group brings to SEN members.

Yes, there are two levels of membership plans—Signature and Executive, a membership level for every budget. Both types of memberships offer group discounts on products and services from 60+ vendors, quarterly rebate payouts, and innovative technology are just the beginning of SEN Membership offerings.

Contact our Membership Development Team for more information about this outstanding membership opportunity.

SEN Design Group is different than other kitchen and bath industry groups. Along with the purchase power of one/the power of many, business education is a key focus. Design classes are a part of the education offering and learning to run your businesses profitably and for growth is a core emphasis. We already know you and your staff are talented designers—it is important to pair that talent with excellent business skills so that your business thrives and grows. This is often a forgotten or ignored part of the business in the kitchen and bath industry, believing that exceptional talent alone will make a business successful and profit. However, talent alone is not enough—business skills and smart business decisions are vital to success. Business management classes and resources include:

  • Kitchen Design Classes
  • SEN Business School—Management & Marketing Business School
  • Profit Plan Business School
  • Business Workshop & Roundtable
  • Business Coach
  • Two National Conferences per year

The DesignAlign™ selling system technology, focused on the Good-Better-Best project proposal/budgeting sales process, and is a benefit included in every SEN Design Group membership—at no additional charge. This innovative kitchen remodel cost estimator saves valuable time by reducing the sales cycle and exponentially increasing productivity—effectively doubling and tripling annual sales.

Yes, networking with our strategic community is a very important part of SEN membership. Over the years, our members have developed and grown true relationships and, even friendships. Equally important are the relationships members develop with the 60+ participating vendor partners in SEN Design Group resulting in the savings that can be passed along to your customers.

Each year SEN Design Group hosts two annual conferences where SEN members have the opportunity to spend time together. SEN Conferences offer:

  • In-Depth Training
  • Conference Workshops
  • Sales Forum & Roundtable at Conferences
  • Dealer Business Roundtable at Conferences
  • Time with Vendors and their Products
  • Limited-Time Show Specials

SEN Design Group has 50+ participating vendors and 100+ brands overall who offer members special group rates and priority status in the following categories:

  • Cabinetry
  • Appliances
  • Plumbing fixtures
  • Decorative hardware
  • Closets
  • Lighting
  • Bathroom products
  • Flooring
  • Tile
  • Business services
  • Accessories

SEN Design Group continues to add value for our members by bringing additional vendor partners into the mix. Our goal is to grow the benefits we offer to our membership.

SEN Design Group is unique because we focus our education program and resources on helping members improve their skills in business management. We have found that too often, business owners believe their design talent will be the key factor to the success of their business. However, profit is actually the determining factor of business success and sustainability. Therefore, SEN’s education program is predominantly focused on business management, process and profitability. SEN even includes the DesignAlign sales system technology platform with every SEN membership, which also enhances business efficiency and profitability.

Contact our Membership Development Team for more information. We’ll walk you through the proven value, remarkable benefits and how to get started today with the SEN Membership that’s right for you.

  • The purchase power of an industry buying group
  • Access to the SEN community of like-minded peers
  • Access to expert business coaching
  • Access to SEN Business School
  • Access to the Profit Plan Business School
  • Access to business Roundtables throughout the year
  • Access to SENtelligence, SEN’s expansive resource library
  • Two SEN National Conferences per year
  • Access to monthly Lunch ‘N Learn Webinars
  • Three user licenses for the innovative industry budgeting and selling system software, DesignAlign™

Both SEN KBBI (Kitchen and Bath Business Institute) and SEN University are expansive education subscription programs. Although, there are additional educational events and opportunities that are only available to SEN members and not offered in the KBBI Business/Owner Track subscription.

The two education subscription programs include the following features:

  • 2 Tracks of education programming—Business/Owner Track and Sales/Designer Track
  • User licenses for DesignAlign (SEN Members receive unlimited licenses. KBBI subscribers receive 1 license.) in the Business/Owner Track.
  • Good, Better, Best (GBB) Selling Methodology—Online Video Library in the Business/Owner Track.
  • Lunch ‘N Learn monthly webinars in both the Business/Owner and Sales/Designer Tracks.
  • One-Day Academy (5 per year) in both the Business/Owner and Sales/Designer Tracks.
  • 90-minute live workshops with industry expert speakers in the Business/Owner Track.
  • 3-year Profit Plan excel templates in the Business/Owner Track.
  • Sales roundtables (2 per year) in both the Business/Owner and Sales/Designer Tracks.
  • Full -Day Kitchen Design and Sales Level One and Two classes in the Sales/Designer Track.

The two education subscription programs differ in the following ways:

  • SEN University offers exclusive executive courses which are not included in a KBBI subscription at no additional cost.
  • SEN University is offered to SEN members at preferred pricing compared to the pricing of a nonmember KBBI subscription.

No, you do not have to be a SEN member to use DesignAlign. However, every SEN Membership includes unlimited user licenses as a FREE benefit of membership. Alternatively, you may subscribe to KBBI and receive (1) user license per Business/Owner Track subscription.

Yes, in order to subscribe to SEN University, you must be a SEN member. SEN University has education program inclusions that are not offered in the KBBI education program subscription. SEN members also receive preferred pricing for SEN University subscriptions—an added benefit of membership!