SEN Blog

BUSINESS ADVISORY VOL. 2 ISSUE 1

An Annual Marketing Budget Gives Your Business a Competitive Edge

Being seen means getting clients. In order to stay relevant among the competition in today’s market, it’s crucial to consistently remain visible. Money spent on a company’s image is an investment in future sales. Digital marketing costs should make up more than half of the money you spend on marketing your company, so create and […]

Feature Article

Always Be Learning…Your Business Will Thank You

The most successful people in business believe in lifelong learning. Many of us admire and hope to emulate them and their success. Some are famous and some are everyday businessmen and women. They all understand that “knowing everything” or “I know enough to get by” is a myth and not a smooth path to optimum […]

Business Advisory Vol. 1 Issue 38

The Road to the “Next” Normal

“The industry outlook is promising”—NKBA CEO, Bill Darcy, Q4 of 2020 The effect of COVID-19 on the Kitchen and Bath Industry has been varied since it first showed its potential to devastate the market in the spring of last year. By the end of Q1 in 2020, a Kitchen & Bath Market Index (KBMI) survey […]