Social media offers many opportunities for businesses in the kitchen and bath industry. You can represent your business online, show off your work, and attract new customers—all with the tap of a finger. At SEN Design Group, we know that online marketing is more important than ever. Making social media part of your marketing strategy will help you succeed in the kitchen and bath industry in 2021. Here are some of our best tips for making social media work for you.
1. Create an Aesthetic
Social media is a great place to show off your design skills. Just like you would for a kitchen or bathroom, choose an attractive color palette and a style or theme for your account that complements your work.
2. Keep It Real
Authenticity builds trust. The more genuine your posts seem, the more followers you’ll attract. Keep it simple, and always use your own voice when composing a post.
3. Update Your Stories
Stories are a more casual format that offer you a chance to show your spontaneous side. You can share real-time updates on your projects or glimpses of your day-to-day activities.
4. Show the Before & After
Everyone loves to see a beautiful transformation! Whether you’re working with a new build or a remodel, before and after shots tell a story and make your projects come to life.
5. Share Process Shots
Invite your followers behind the scenes for some candid glimpses of your process. Images of projects in progress emphasize the value of your work and the importance of hiring a professional.
6. Share Your Knowledge
Tips from a professional are always welcome. You’re the expert, so show your audience your kitchen and bath expertise by sharing useful tips that they’ll appreciate.
7. Introduce New Products
Creating content isn’t always easy. If you’re ever stuck for a topic, try showing off a new product or share why you love an old favorite.
8. Share Testimonials
When one of your clients tags you in a post, share it to your story or timeline. Sharing your followers’ posts will help you expand your audience and reach more potential customers.
9. Start a Conversation
Ask a question and get a conversation going. Engagement is everything when it comes to social media. The more comments you get, the higher your posts will rank in social media algorithms.
10. Maintain an Active Presence
Active accounts also rank higher. Update your social media as regularly as you can. Whether you post twice a day or twice a week, set a schedule and stick to it. Even if you’re not sharing a post, log in once a day to respond to comments and like your colleagues’ posts.
Have Questions About SEN Membership?
If you’re ready for your kitchen and bath business to see new growth, join SEN Design Group today! We offer our members the Business Education, Buying Group, Technology solutions and Strategic Community to accelerate your company growth and profitability. Take the next step—let SEN show you how membership gives you the competitive edge. Download our Member Benefits Chart to learn more.
Ready to Learn More?
Our Membership Team is ready to help you discover the many advantages that SEN Membership offers—start the conversation today by calling 800-991-1711 or email our Director of Membership, Catherine Daugherty at cdaugherty@sendesign.com
