The Rising Tide of Cash Rebates: Making Smarter Cost-of-Sale Purchases
“A rising tide lifts all boats.” —John F. Kennedy. Which is the better strategy: Increasing your sales by 1% or decreasing your cost of goods sold by 1%? The latter is actually better. Why do you suppose that is? Because a 1% increase in sales comes with sales commissions, payroll taxes, and human error costs that […]
Material Shortages and Project Delays—Dealing with Unhappy, Difficult Customers
A year ago at the start of the pandemic, no one knew what to expect. What exactly would all of this mean for our businesses when we were forced to […]
How Cabinet Comparison Displays Drive Kitchen Sales
“Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.” —Brian Tracy, Author of The Psychology of Selling. Imagine today’s consumer wandering around your kitchen and bath showroom. One kitchen display after another is gorgeous. Each mock-up projects a different […]
A New Way of Doing Business in the Kitchen and Bath Industry
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