SEN Blog
The Proof Is Out There: Good-Better-Best is the Best Selling Model for the Kitchen and Bath Industry
“G-B-B is a strategy every company should consider. I routinely see it used to simultaneously attract high-spending customers and price-conscious ones, dramatically boosting revenue and profit.” —Rafi Mohammed, Harvard Business Review. For decades, the SEN Design Group has been advocating and teaching the intrinsic value of the Good-Better-Best (G-B-B) selling model. Many, but not all, […]
The Value of Benchmarking Reports
“There is no worse mistake in public leadership than to hold out false hopes, soon to be swept away.” —Winston Churchill. Most kitchen and bath business owners don’t know how well they are doing. Their showroom may be full of prospects due to the boom the industry has seen during this post-Covid remodeling demand, and […]
April Showers Bring May Flowers, Renewal and Rejuvenation
The Spring season brings a special feeling to many people — feelings of renewal, refreshment, rejuvenation, freshness, positivity, and optimism. It is the perfect time to transform yourself to a […]
A New Way of Doing Business in the Kitchen and Bath Industry
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