SEN Blog

Business Advisory VOL. 2, ISSUE 11

Showcasing Your Showroom

“If you look really closely, most overnight success took a long time.” —Steve Jobs Consumer convenience is the standard of our times. As a kitchen and bath dealer, speed, location, and thorough knowledge of the remodeling process are key components to gaining future, life-long clients. How can you show potential kitchen remodelers that your firm is the […]

Feature Article

You Can Overcome Sales Objections — Here’s How

Before you can overcome an objection to a sale, whether it is for a product or services, it is important to understand what a sales objection truly is. In the context of our industry, a sale can be defined as receiving the “go-ahead” and “yes” from a prospect to move forward on a remodeling project […]

Feature Article

Warm and Cozy Kitchens—Winter Kitchen Must-Haves

Winter has arrived and it is the time of year when we put a log on the fire, drink hot chocolate and make a delicious, warming bowl of chili. We also prepare for the holidays when families get together for delicious meals and usually plan to overeat. While this year may be a little different […]