SEN Blog
How Cabinet Comparison Displays Drive Kitchen Sales
“Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.” —Brian Tracy, Author of The Psychology of Selling. Imagine today’s consumer wandering around your kitchen and bath showroom. One kitchen display after another is gorgeous. Each mock-up projects a different […]
How to Make Your Kitchen and Bath Business Grow
You’re a great designer, but most likely your competitors are, too. How do you distinguish yourself from the competition and make your business stand out from the others? If you […]
The Proof Is Out There: Good-Better-Best is the Best Selling Model for the Kitchen and Bath Industry
“G-B-B is a strategy every company should consider. I routinely see it used to simultaneously attract high-spending customers and price-conscious ones, dramatically boosting revenue and profit.” —Rafi Mohammed, Harvard Business Review. For decades, the SEN Design Group has been advocating and teaching the intrinsic value of the Good-Better-Best (G-B-B) selling model. Many, but not all, […]
A New Way of Doing Business in the Kitchen and Bath Industry
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