Technology provides a clear advantage to companies that utilize it. SEN understands this advantage and has partnered with a technology services firm that aligns with its selling philosophy. Today, DesignAlign,™ an interactive Selling System Technology focused on the Good-Better-Best selling system philosophy, is being methodically beta-tested and will become an add-on benefit soon for SEN members determined to scale their operations quickly. This innovative Selling System Technology saves valuable time by reducing the sales cycle and exponentially increasing productivity — effectively doubling and even tripling annual sales.

Technology is a difference-maker, and it levels the playing field for businesses when competing with larger companies. It is also offers a distinct advantage to those companies who embrace technology and the benefits it has to offer. An investment in innovative, progressive technology will result in greater future profitability.

The DesignAlign software has significant advantages to kitchen and bath owners who employ it in their sales process. Interactive and customer-focused software provides the prospect with a far superior customer experience. It’s a win-win scenario that is repeatable, time-saving, and accelerates profitability for the business owner.

Indeed, a replicable, proven sales process is an absolute necessity for scaling an operation with satellite showrooms. When you achieve economies of scale, the centralized functions — like buying, marketing, and accounting — can double net profit margins for the entire organization, leaving all competitors in the rear-view mirror.

The DesignAlign advantages are clear

Prospects’ interests come first. In today’s world of technology, instant gratification and immediate answers, the ability to give prospects quick answers and cost proposals with client communications software is a huge differentiator for your company. Leveraged properly, technology has found to be the single, most important asset to generating a breakthrough in a company’s revenue growth and profitability.

Introduce your company’s brand uniqueness and advantage. The ability to provide multiple product choices, immediate pricing, and an instantaneous budget proposal shortens the sales cycle and lets prospects experience the talent, capabilities, and unique selling proposition of your company. DesignAlign is extremely effective for virtual meetings and communicating a distinct contrast over your competitors. Imagine your customer’s delight when your sales team can interactively develop — and deliver — 3 accurate project investment ranges during the first meeting!

Offer multiple product choices, complete with a range of pricing. With a full, virtual catalog of product options literally at your fingertips, you can mix and match products with desirable pricing to help prospects not only participate in the product selection, but make the decision to work with your company during the first meeting — allowing you to obtain a retainer more quickly. DesignAlign digitalizes your showroom!

Develop project budgets interactively and inclusively. The final step is leading your prospect through a good-better-best, interactive project budgeting exercise, using the innovative, DesignAlign Selling System Technology. To earn a retainer during the first meeting, you’ll be able to provide prospects with far more accurate investment ranges than the traditional spreadsheet “ballpark” figure. Your prospects will appreciate transparent, real-time pricing without the uncomfortable scenario of having to adjust budgets after completing a retainer agreement.

Gain client commitments in 75% less time. The digital, kitchen and bath consultation budgeting process can reduce the typical 7-8 hour sales cycle down to just 2-3 hours.

Capture closing percentages to upwards of 75%. The industry closing ratio norm is estimated at roughly 33% on qualified leads. What can an additional 40+% closing rate do for your business and bottom line? That is transformative!

Increase annual sales by at least 100%. Utilization of this Selling System Technology can double your current sales within 1-2 years, leaving considerably more quality time for other important work tasks, family, and hobbies.

Charge up to 40% higher prices. Prospects willingly pay more for superior value and the exceptional customer experience they’ll have with DesignAlign. If you are currently achieving the 29% industry average gross profit margin today (as reported in Kitchen & Bath Design News, June 2017), you could be realizing 41% tomorrow. On a $2,000,000 business, DesignAlign can deliver an additional $240,000 in gross profit dollars!

Improve owner returns by over 200%. Kitchen and bath showroom owners, who “systemize” the 2-hour initial client meeting with the DesignAlign Selling System Technology and streamline the process for all sales designers on the team to follow the same methodology, can expect to scale up their operations with substantially expanded revenues, even adding satellite showrooms. In doing so, they will be earning much greater owner returns (defined as the total of owner salary, company perks, and net profit divided by sales).

Key features of DesignAlign

• A beautiful, cleanly designed and easy-to-read user interface
• User-friendly, intuitive navigation
• Good-Better-Best (GBB) interaction
• Built-in homeowner virtual presentation mode supporting remote consultations (no need for Zoom or equivalent apps)
• “Live tracking” which ensures homeowners can easily follow the designer’s facilitation through the 3-column GBB budgeting interaction — especially relevant during virtual consultations
• Cabinet Selector — produces accurate cabinet budget ranges within minutes, before any formal design and estimating work
• Good, better, best (GBB) interaction — especially relevant during virtual consultations
• SEN-provisioned kitchen and bath budget templates applicable to virtually all industry business models
• Easy-to-use GBB Setup Wizard with both on-screen and video instruction enables owners to get everyone up-to-speed quickly on this sleek new way of doing business
• Over 400 popular kitchen and bath brands, representing ¾ million active products, are integrated on the platform complete with current model numbers, pricing, specifications, photos, finishes, and installation instructions — saving a tremendous amount of time in the pricing and product selection process
• Application design to work seamlessly across desktops, tablets, and mobile devices, DesignAlign empowers industry professionals to minimize time while maximizing success. The technology is specifically engineered to speed up the sale while improving the customer experience.

Always remember — saving your prospects valuable time, and being first to produce an accurate project investment range, is a significant differentiator. It can be the single, most important factor you need to transform your business into an engine for wealth while transforming the customer’s dreams into a reality.