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Annual Fall Conference

SEPTEMBER 30 - OCTOBER 2, 2025 | DENVER, CO
REGISTER
Book Your Stay at the Conference Hotel

Hilton Denver City Center

  • 1701 California St, Denver, CO 80202
  • +1 303-297-1300
  • dency_gm@hilton.com

Book Your Room:

We’ve secured a block of rooms at a discounted rate of $229/night for conference attendees.

BOOK YOUR ROOM WITH THE GROUP RATE
Exterior view of the Hilton Denver City Center hotel in downtown Dallas, showcasing its modern architecture and entrance

Important Dates/Times

June 10, 2025

Registration Opens!

August 28th, 2025

Hotel Reservation Cut-Off Date

September 14, 2025

Registration Closes

September 30, 2025

Guests should plan to arrive by mid-afternoon
Onsite registration will be open from 2 - 5pm
Our Grand Opening Session begins at 5:30pm. All guests should plan to attend!

October 2, 2025 (Thursday)

Full day of conference activity is followed by a Wrap-Up PARTY! All guests should plan to attend.

October 3, 2025 (Friday)

Check out day and departures

WHAT'S NEW THIS YEAR?

Grand Opening Session

We’re kicking things off with an energizing grand opening session designed to bring us together and set the tone for an inspiring conference experience.

Booth-Style Trade Show

Connect and network with our valued vendor partners in a dynamic, booth-style trade show event. It's a great opportunity to explore new solutions, ask questions and build lasting relationships..

Multiple Workshop Tracks

Choose from a variety of engaging workshop tracks tailored to your interests and business goals.

SEN Design Group Gives Back

Together, we’ll support the local Denver community. There will be a special opportunity for SEN Design Group Members and Vendor Partners to give back during the conference by supporting a philanthropic effort benefiting the local Denver community.

Schedule At A Glance

TUESDAY

September 30, 2025

2:00 PM - 5:00 PM

Registration

8:00 AM - 5:00 PM

Vendor Set-Up

5:30 PM - 8:00 PM

Grand Opening Session
Cocktails and hors d'ouevres

WEDNESDAY

October 1, 2025

8:00 AM - 9:00 AM

Light Breakfast & Registration (Members & Vendors)

Tech Task Force breakfast

9:15 AM - 10:00 AM

Morning Buzz: Industry Insights, Awards

10:15 AM - 11:15 AM

Workshop #1
Brand Evolution: Adapting to Changing Consumer Habits

Workshop #2
Unleashing AI for Kitchen & Bath Showrooms

Workshop #3
From Hire to Higher Performance: The HR Practices that Fuel Business Growth

11:30 AM - 6:00 PM

Vendor Trade Show

5:00 PM - 6:00 PM

Happy Hour

Thursday

October 2, 2025

8:00 AM - 8:30 AM

Light Breakfast

8:30 AM - 9:30 AM

Workshop #4
Leading Through Uncertainty: Transformative Leadership

Workshop #5
Creating an Exceptional Client Experience

9:45 AM - 12:00 PM

Networking/Community Event

12:00 PM - 1:00 PM

Lunch

1:00 PM - 5:00 PM

Dealer Round Tables and Sales Forum

5:30 PM

Wrap-Up PARTY! (onsite)

Explore Workshops & Meet the Speakers

Unleashing AI for Kitchen & Bath Showrooms

Artificial Intelligence isn’t just a trend—it’s transforming how kitchen and bath businesses operate, sell, and serve. This engaging, high-level workshop offers a clear and practical look at how AI is impacting the kitchen and bath industry today, and where it’s headed next.

Led by industry expert Mike Evans, this session will explore the major forces driving AI innovation, what tools are gaining traction in our space, and how forward-thinking businesses are already seeing results. It will equip attendees with a strategic understanding of the most relevant tools and real-world applications shaping our industry.

We’ll cover:

  • The Big Picture: What’s happening with AI—and what’s coming next

  • Why Now: The driving forces behind the rapid adoption of AI in business

  • Industry in Focus: The top AI tools being used in the kitchen and bath world

  • Real Examples: How firms are using AI, why they chose it, and the results they’re seeing

  • Leadership Insights: What it takes to lead through change, stay competitive, and thrive

What You’ll Take Away:
A clear understanding of what’s possible with AI in your business today—plus insight into what’s coming next. You’ll leave with a list of tools to explore, ideas you can put into action, and a framework for leading your team through the changes ahead.

Bonus for Attendees:
All participants will be invited to a follow-up online Q&A with Mike after the conference. This session will be a great opportunity to share your experiences applying new AI strategies and ask questions based on real-world implementation.

 
 
 
 
 
 
Mike Evans 
Author, Business Coach, Business Strategist, Consultant, Keynote Speaker, Trainer

In addition to being a leading authority on change and disruption and how to thrive and excel in the age of disruption, clients rely upon Mike Evan’s solutions to accelerate change, shape their optimal culture, unleash personal and organizational accountability, flawlessly execute key strategies, ignite leadership capacity at all levels, amplify employee engagement, embrace the role of CEO of their life, career, and destiny, and cultivate peak performance.

Mike works with organizations around the globe and in virtually every arena, from the tech sector to financial services, manufacturing, health care, hospitality, entertainment, retail, and the US government.

Frequently Asked Questions

Does conference registration include hotel reservations?

Hotel reservations will need to be booked separately. Use this link to book your room(s) in the SEN room block and receive your discounted rate.

How much does it cost to attend as a Member?

One attendee per member firm may attend at no cost. The cost for each additional attendee is $300.

Who should attend?

Owners/ operators, marketing staff, sales designers, showroom management

How do I get to the hotel from the airport?

Rideshare services and Taxis can be easily found at the airport. Follow the signs to the designated locations. Your ride to the hotel will be approximately 30-40 minutes, depending on traffic.

What time will onsite registration open?

Registration will begin at the hotel from 2:00pm-5pm on Tuesday, September 30th, and again on Wednesday , October 1st from 8:00-9:00am.

What meals are included?

SEN will provide a light fare at the Welcome Reception on Tuesday, Sept. 30th. Breakfast and lunch will be provided on both Wednesday, Oct. 1 and Thursday, Oct. 2. On Thursday evening, dinner will be served at the closing party.

What are my options for dinner on Wednesday night?

Endless! This is a great opportunity to get to know fellow members and enjoy an evening out together or take in Denver’s many sights in and around the city. Watch for a list of highly recommended, nearby restaurants to enjoy (coming soon). Or you may want to keep it low-key while enjoying the on-site hotel bar/restaurant and make it an early night. The choice is yours!

Still Have Questions?

Can’t find the answer you need? Our team is here to help.

📧 Email: jcatalano@sendesign.com
📞 Phone: 919-933-6640

Explore Denver: Sights, Sounds & Experiences

Make the most of your trip with unforgettable experiences beyond the conference. From scenic landscapes to cultural landmarks and seasonal festivities, Denver offers something for every kind of traveler.

Denver Union Station

EXPLORE

Denver Botanic Gardens

EXPLORE

Red Rocks Amphitheatre

EXPLORE

Coors Field - Colorado Rockies

EXPLORE

Rocky Mountain National Park

EXPLORE

Denver Oktoberfest: Sept. 26 - 28th

EXPLORE
Sen Design Group logo for the 2025 event "Blazing New Trails," representing Denver's commitment to innovation
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Jenny Catalano
O: 919-933-6640 M: 603-512-5437
jcatalano@sendesign.com