FAQ

SEN Design is the industry’s premier source for business education and a buying group for independent kitchen and bath business owners, including studios, showrooms, and design-build firms. A professional organization since 1994, SEN has nearly 150 members nationwide and growing. It has more than 50 quality vendor brands in cabinetry, appliances, plumbing fixtures, decorative hardware, closets, lighting, bathroom products, flooring, accessories and business services who offer their products/services to SEN membership at preferred group rates.

Your business can benefit immensely from membership in an industry buying group like SEN Design. A dealer’s cost of goods sold represent the single greatest expense on a profit and loss statement. Your company will enjoy special group purchase rates, priority customer status, and additional purchase rebates — paid quarterly from the group and drop directly to fattening your bottom line. For many, that can add up to tens of thousands of net profit dollars.

SEN partners with more than 50 exceptional vendor brands for group rates in cabinetry, appliances, countertops, plumbing fixtures, decorative hardware, closets, lighting, bathroom products, flooring, accessories, and business services.

Optimize the distinct advantage in the power of numbers a premier buying group like SEN brings to its members.

We represent the single most comprehensive source for business development available to kitchen and bath and design/build firm owners, producing more impactful results for engaged members.

Yes, networking with our strategic community is a very important part of SEN membership. Over the years, our members have developed and grown true relationships and even friendships. Equally important are the relationships members develop with the 50+ participating vendor brands in SEN Design Group resulting in the savings that can be passed along to your customers.


Each year SEN Design Group hosts an annual conferences where SEN members have the opportunity to spend time together.


SEN Conferences Offer:

• In-Depth Training
• Keynote Speakers
• Conference Workshops
• Sales Forum & Roundtable
• Dealer Business Roundtable
• Time with Vendors and their Products
• Limited-Time Show Specials

Yes, there are two levels of membership plans — Signature U and Executive U, a membership level for every budget. Both memberships offer group discounts on products and services from 50+ vendors.


Contact our Membership Team for more information about this outstanding membership opportunity.

SEN Design Group has 50+ participating vendor brands overall who offer members special group rates and priority status in the following categories:

• Appliances
• Business Services
• Cabinetry
• Closets
• Countertops
• Decorative Elements and Accessories
• Decorative Hardware
• Flooring and Tile
• Flooring Accessories
• Install Supplies and Shop Tools
• Lighting
• Plumbing Fixtures
• Storage and Organization

SEN is unique because we focus our educational program on helping members improve their skills in business management and professional salesmanship. We have found that too often, business owners believe their design talent will be the key factor to the success of their business. However, profit is actually the determining factor of business success and sustainability. Therefore, SEN University programs are predominantly focused on finance, business management, sales process, marketing, sales management, team-building, and profitability. Industry-specific instruction in these disciplines is integrated which augments member results.

Contact our Membership Team for more information. We’ll walk you through the proven value, remarkable benefits and how to get started today with the SEN Membership that’s right for you.

Yes, in order to subscribe to SEN University, you must be a SEN member. The education programs of SEN University are offered exclusively to members — an added benefit of membership!