About Us
our mission
Who we Are
SEN is a community of kitchen and bath professionals passionately united by our commitment to continued learning, collaboration, and partnership. We strengthen independent businesses, elevate industry standards and enrich the communities we serve.
Since 1994
More than 30 years ago, SEN observed other U.S. appliances and electronics businesses as well and kitchen and bath dealers in European countries, who had far more profitable operations as members of a strategic buying group. These membership businesses prospered when they engaged and learned from others. This was the inspiration for SEN Design Group to establish the first buying group in the U.S. kitchen and bath industry.
We are in the business of developing transformative resources that empower the kitchen and bath industry to achieve maximum market potential.
Buying Group
Harness the power of one buying group made possible by the many participating members.
Business Education
SEN educational training programs help you and your team get real results.
Strategic Community
Benefit from the shared knowledge and real-world insight of fellow members.
Learn How SEN Can Support Your Business
Every firm is different, and membership works best when there is strong alignment. A brief conversation will help you understand how SEN operates and how our community supports member businesses.
A New Way of Doing Business in the Kitchen and Bath Industry
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