Kitchen and Bath Business Institute

What sets KBBI apart is a curriculum that is both comprehensive and focused—with classes, programs, and events designed to help you build a strong operational foundation in the kitchen and bath business.

What makes SEN Design Group different from every other industry buying group is our leadership team with 140+ years of kitchen/bath experience, our business education assets, and our professional training opportunities.

We’ve identified the need to improve operating efficiencies for the small businesses in our group, which led to the development of the ground-breaking, industry-specific platform—DesignAlign™ selling system technology. And, with SEN’s commitment to offer practical business solutions along with this innovative technology, we’re now expanding this opportunity to other kitchen and bath showroom owners and design/build firms.

We also recognize that many companies simply may not be interested in, or be qualified for, a buying group program like SEN. They have traditionally set themselves apart with their design skills. But in this brave new world of change, business skills are increasingly more important. And, while there is a surplus of design courses and training in the kitchen and bath industry, the same cannot be said about business education and operating technologies—which is where SEN can help take your business from just marginal to good, and from good to really great. So to that end, we have established a brand new education division open to the entire industry.

Subscribing to a SEN Design Group’s KBBI education track is a smart business decision that will enable your kitchen and bath showroom to increase profitability year after year. Take advantage of SEN’s experience, experience and resources packaged into insightful, industry-specific, monthly curriculum that will exponentially benefit your business. Download the KBBI Subscription chart that outlines the details and costs of the program.

Don’t miss these upcoming educational opportunities

Kitchen Design & Sales — Level Two

Kitchen Design & Sales — Level Two

This advanced program covers design principles, universal design and practical construction know-how



What You’ll Learn: Primarily for industry veterans seeking to sharpen their skills, this Level 2 program delivers advanced training in the art of designing and selling kitchens. Topics covered include formal design principles, universal design guidelines, practical construction know-how, imperial versus metric design considerations, and the best sales process for speedy closings. The Kitchen Design & Sales – Level One class is recommended as a prerequisite for those new to the industry or currently holding design assistant positions.

Key Takeaways:

  • Improved proficiencies in asking questions and active listening techniques
  • How and why the Good-Better-Best (GBB) selling system is so effective
  • How to conduct post-sale activities to preserve margins and generate new business

WHEN: Thursday, May 20, 2021

WHERE: Online on Zoom

TRACK: Sales/Designer Track


SPONSORED BY Custom Wood Products

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Lunch ’N Learn Webinar—Virtual Meeting Success, Beyond the Ordinary

Lunch ’N Learn Webinar—Virtual Meeting Success, Beyond the Ordinary

Learn how virtual meeting success requires a different mindset and a new set of tools to be truly effective



WHAT YOU’LL LEARN: Hockey legend Wayne Gretsky said the key to his success was always skating to where the puck will be. The pandemic created a need to pivot for many businesses — to anticipate customers’ needs and meet them there. That includes making virtual meetings part of an arsenal to present and sell projects to potential customers. Virtual meeting success requires a different mindset and a new set of tools to be truly effective. Simply logging into Zoom and showing up is not enough.

Key Takeaways:

  • Learn new virtual techniques to make your sales more effective
  • Build new skills to keep your prospect engaged
  • Pivot from virtual meeting fatigue to online enthusiast
  • Leverage key strategies to up your virtual game

WHEN: Thursday, May 27, 2021 | 1:00 pm (EST)

WHERE: Online on Zoom

TRACK: Business/Owner Track


SPONSORED BY Custom Wood Products

Subscribe to KBBI today

Welcome to SEN KBBI (Kitchen and Bath Business Institute)

KBBI wraps critical education programming around the innovative DesignAlign™ technology platform—featuring the Good-Better-Best (GBB) Interactive Sales Tool—to maximize the uplift in company performance. This new division offers a rich, year-long schedule of learning with two education tracks—Business/Owner Track and Sales/Designer Track. Start your life-long journey of learning today—do not delay success, productivity, and profitability.

Business/Owner Track

Industry-Changing Technology:

  • DesignAlign GBB Interactive Sales Tool (1 User License)
    For unlimited team licenses, please see SEN Membership opportunities
  • Good Better Best (GBB) Selling Methodology (Online Video Library)
  • DesignAlign Knowledge Base (Onboarding & Online Video Library)

Recurring Business Training Programs:

  • Lunch & Learn Webinars (offered Monthly)
  • One-Day Academy (5 per year)
    A drill down of essential financial, selling, and technology topics with actionable takeaways for productivity and income generation

90-Minute Live Workshops:

  • Social Selling: Turning Customers into your Digital Salesforce
  • Overhaul your Digital Footprint & Outpace Your Competition
  • Winning Team Communication Strategies
  • Charged Leadership: Energize Your Reputation, Influence, and Impact

Plus:

  • 3-Year Profit Plan Excel Templates (used to determine accurate pricing of all projects)
  • Online Sales Roundtable (2 per year)
    Interactive discussion of common issues impeding full sales potential, best-practice solutions, and success strategies

Add-On Option:

  • Premier 4-Day Executive Business School (In-Person or Online)
    For kitchen and bath business owners who want to make great strides in their growth and progress as a company in 2021, the Premier 4-Day Executive Business School is the foundation of all owner education and is a cornerstone of SEN’s unique education offering. (Available at 50% savings with purchase of Subscription Package)

Sales/Designer Track

60-Minute Live Workshops:

  • Setting Up a Successful 1st Customer Meeting
  • Hi-Tech vs. High Touch (Host Productive Virtual Meetings)
  • The Essential Handbook to Handling Objections
  • Selling in the Summer
  • Lead With Confidence
  • The Ultimate Guide to Exceptional Customer Experience
  • 10 Ways to Maximize Year-End Sales
  • Creating a Plan for Success in 2022

Full Day Classes (2 of each offered per year):

  • Kitchen Design & Sales (Level One Class)
  • Kitchen Design & Sales (Level Two Class)

Plus:

  • One-Day Academy (5 per year)
    A drill down of essential financial, selling, and technology topics for actionable take-aways in productivity and income generation
  • Online Sales Roundtable (2 per year)
    Interactive discussion of common issues impeding full sales potential, best-practice solutions, and success strategies

Proud sponsor of SEN KBBI

Stay ahead of the learning curve with KBBI

To learn more about how KBBI business education resources and training can help grow your kitchen and bath showroom, contact our Membership Development Team by calling 800-991-1711 or tell us a little about yourself and let us show you how SEN Design Group can benefit your business.

Bryan Winemiller

Director of Membership–West

Skyler Ille

Member Development Coordinator

Catherine Daugherty

Director of Membership–East